Site Promotion is a critical step in creating and maintaining an online presence. Your website will not be listed in search engines until you promote it. If your site is not listed in search engines, and you're not promoting the site, you will not receive any visitors.
Note: Creating your site is only half of the process. You must submit your site to search engines if you want people to be able to get to your site through their search toolbars or search pages.
Your site will not automatically show up in search engines. However, submission to most search engines is completely free!
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. The following steps can greatly improve your website’s search results.
- Add keywords and a description to your site
Adding Keywords, Titles, Descriptions in the Site Settings section of your account will automatically generate your site Meta Tags. Meta tags are used to catagorize your website in search results.
- Submit your site to Google
- Submit your site to Yahoo!
- Submit your site to ODP/Dmoz.org
The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. More information
- Get people to link to your site (social networks, youtube, etc.)
- Get professional search traffic and optimization services
Invite members and Notify them of Updates
Sites with at least ten members tend to do 3-4 times better than sites without. Below are a few suggestions on how to get and maintain members.
- Add the Members App to your site
- Send Invitations using the Friend Finder tool
- Send email blasts with site updates to your members
Use your Social Networks
There are always new social networking sites that pop up on the web and by now most of you probably belong to one if not several of them. These sites are a great way to promote your Webs site to friends and people with similar interests. Below are just a few suggestions on how to use these sites to generate more traffic.
Buy Ads to Promote Your Site
Many companies provide affordable ways to create and and display ads on your site. Listed below are 2 of our recommended partners.
Want more tips for bringing traffic to your site? Check out this article in our Knowledge Base: